Facilitating green investments is crucial for Ukraine’s recovery. In addition to mitigating economic risks, the presence of an essential green recovery strategy that tackles climate and biodiversity concerns is imperative. Success hinges on a comprehensive, cross-sectoral, and cross-ministerial approach. Establishing a framework for green investments must carefully consider the financial sensitivities of profit-oriented companies to navigate the threat of greenwashing.

This briefing paper originates from an online discussion conducted in November 2023, organized by the Ukrainian Climate Office and WWF CEE and Ukraine, with the aim of stimulating discourse on the term “green” and its implications. It presents pivotal recommendations intended to direct Ukraine towards a prosperous green recovery.